ICOM

Reach, Connect, Grow

01

Who We Are

An Independent Local Company, Providing Versatile Marketing And Communications Solutions To Highest International Standards

The most experienced
independent
communications hub

30 Years

marcomms
knowledge
at top tier
levels

17 Years

in
-market
agency
experience

SAR 3 Billion

net client
marketing
investments
managed

Strategic Focus

MISSION

To grow our clients’ business
through best in class, innovative,
measurable & engaging Marketing
and Communications solutions

VISION

To be the trusted communications’
partner to local clients with the
ambition to extend their brand
locally and globally

MANTRA

Reach, Connect, Grow
We are business minded and use
our full experience to engage in
clients’ mission.

Business Philosophy

Consumer and Business Centric

We’re Business & Client focused. Our management experience at both Client & Agency sides gives us a great understanding of the marketing challenge & the role of communication to effectively tackle these challenges.

We understand the Local Market & Consumers. Our Local structure, leadership & network of partners help us add value by connecting with Saudi consumers effectively & creatively.

We view communication as an Investment that should contribute to the bottom line. Hence, we continuously track, optimize & report on communication investment that we recommend & learn for future investments.

Company Development

Launched in Jeddah; the first independent Media Agency in KSA

Achieved top 3 ranking in KSA; Riyadh expansion

MNC network affiliation, augmenting global/local strength

Partnered with major Saudi Vision2030 Initiatives  

Expanding marketing solutions services (Consulting, Content, Tech…)

Experience breadth across sectors and leading brands

Major Public entities and Vision 2030 Initiatives

Leading local and International Brands

02

What We Do

Services

Versatile solutions across the Marcomms function

Consulting

Business Strategy Marketing Design Communications Planning

Comms Activation

Media Campaigns Content Marketing Community management

Technology

Marketing App Strategy Product design Comms products

Operating Pillars

We are passionate about building brands through the power of marketing and communication

Business Objectives

Assessment of business objectives, goals, and context to cascade marcomms appropriate solutions

Category & Consumers

Deep dive into category dynamics and consumer insight generation, driving creative activation

Proven Strategies

A strategic approach upon which plans are developed, taking a long-term view to winning

03

Our Work

Full-Service Marketing Solution

Branding

Innovation

Reach

Hongqi marketing and communication strategy and plans for the brand launch in KSA

Creative development, video production, assets, event design, media plans, activation…

Global Media Campaigns

Major Vision 2030 Initiatives

Content Production

Marketing Advisory

Restructuring
  • Sector analysis and business strategy development
  • Portfolio Strategy and content acquisition
  • Sales goals & structure
Sales Optimization
  • Field research and assessments
  • Develop SWOT and Identified core issues
  • Implemented sales and marketing training
Labor Satisfaction
  • Sector analysis and business strategy development
  • Portfolio Strategy and content acquisition
  • Sales goals & structure

Tech Products

A range of products in various stages of development and different marketing/integration opportunities